/* ImageThink homepage v8 "Zoom out". Written 2026-10-11.
   One idea: the camera pulls back from one drawn answer to the whole board to the wall it hangs on.
   Everything after that stays quiet. */

@font-face { font-family: "Cabinet Grotesk"; src: url("fonts/cabinet-grotesk-800.694b9d04bb.woff2") format("woff2"); font-weight: 800; font-display: swap; }
@font-face { font-family: "Cabinet Grotesk"; src: url("fonts/cabinet-grotesk-500.b641ecaaed.woff2") format("woff2"); font-weight: 500; font-display: swap; }
@font-face { font-family: "Switzer"; src: url("fonts/switzer-400.ddd9595560.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Switzer"; src: url("fonts/switzer-500.7393d1abac.woff2") format("woff2"); font-weight: 500; font-display: swap; }
@font-face { font-family: "Switzer"; src: url("fonts/switzer-600.d6497c264d.woff2") format("woff2"); font-weight: 600; font-display: swap; }

:root {
  --white: #ffffff;
  --ink: #16181a;
  --grey: #5f6468;
  --rule: #e5e8e9;
  --tint: #f5f7f7;
  --teal: #6dc9c8;
  --link: #0e6e6c;
  --yellow: #ffd23f;

  --display: "Cabinet Grotesk", "Helvetica Neue", Arial, sans-serif;
  --text: "Switzer", "Helvetica Neue", Arial, sans-serif;

  --gut: clamp(20px, 4.5vw, 64px);
  --pad: clamp(64px, 6.6vw, 96px);
  --max: 1280px;
  --top: 72px;
  --stage: calc(100svh - var(--top));
  --edge: max(var(--gut), calc((100vw - var(--max)) / 2));
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--white); color: var(--ink); font: 400 17px/1.6 var(--text); -webkit-font-smoothing: antialiased; overflow-x: clip; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3 { margin: 0; font-family: var(--display); font-weight: 800; letter-spacing: -0.02em; line-height: 1.02; text-wrap: balance; }
h2 { font-size: clamp(29px, 3vw, 42px); }
h3 { font-size: clamp(20px, 1.6vw, 22px); line-height: 1.15; }
p { margin: 0; }
blockquote { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
:focus-visible { outline: 3px solid var(--link); outline-offset: 3px; border-radius: 2px; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.skip { position: absolute; left: 12px; top: -60px; z-index: 50; background: var(--ink); color: #fff; padding: 10px 14px; }
.skip:focus { top: 12px; }
.wrap { width: 100%; max-width: calc(var(--max) + 2 * var(--gut)); margin-inline: auto; padding-inline: var(--gut); }

/* Section heading: title left, one short line right */
.head { display: flex; align-items: baseline; justify-content: space-between; gap: 12px 32px; flex-wrap: wrap; margin-bottom: clamp(28px, 3vw, 44px); }
.head p { color: var(--grey); }

/* Buttons and links */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 52px; padding: 0 26px; border-radius: 999px; border: 2px solid transparent;
  font: 600 16px/1 var(--text); text-decoration: none; white-space: nowrap;
  transition: background-color .15s ease, color .15s ease;
}
.btn--yellow { background: var(--yellow); color: var(--ink); }
.btn--yellow:hover { background: #ffc800; }
.btn--ink { background: var(--ink); color: #fff; }
.btn--ink:hover { background: #000; }
.btn--line { border-color: var(--ink); color: var(--ink); }
.btn--line:hover { background: var(--ink); color: #fff; }
.call { font-size: 15.5px; color: var(--grey); text-decoration: none; padding: 12px 2px; white-space: nowrap; }
.call:hover { color: var(--ink); text-decoration: underline; }
.link { display: inline-block; padding-block: 10px; font-weight: 600; color: var(--link); text-decoration: underline; text-decoration-thickness: 1.5px; text-underline-offset: 5px; }
.link:hover { text-decoration-thickness: 2.5px; }

/* Top bar */
.top { position: sticky; top: 0; z-index: 20; background: var(--white); border-bottom: 1px solid var(--rule); }
.top__in { display: flex; align-items: center; gap: 28px; height: var(--top); max-width: calc(var(--max) + 2 * var(--gut)); margin-inline: auto; padding-inline: var(--gut); }
.top__logo { flex: none; padding: 6px 0; }
.top__logo img { width: 150px; height: auto; }
.top__nav { display: flex; gap: 24px; margin-left: auto; }
.top__nav a { font-size: 15px; font-weight: 500; text-decoration: none; padding: 10px 0; white-space: nowrap; }
.top__nav a:hover { text-decoration: underline; text-underline-offset: 6px; }
.top__navcall { display: none; }
.top__phone { font-size: 15px; font-weight: 600; text-decoration: none; white-space: nowrap; }
.top__cta { min-height: 44px; padding: 0 20px; font-size: 15px; }
.top__menu { display: none; }

/* 1. The camera */
.zoom { position: relative; }
.zoom__stage { position: relative; height: var(--stage); overflow: hidden; background: var(--white); }
.js .zoom { height: calc(var(--stage) * 3.4); }
.js .zoom__stage { position: sticky; top: var(--top); }
.zoom__cam { position: absolute; inset: 0; overflow: hidden; }
.zoom__cam img { position: absolute; max-width: none; }
.zoom__board { left: 0; top: 0; width: 100%; height: auto; opacity: 0; }
.zoom__detail { inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 60%; }
.js .zoom__board { opacity: 1; }
.js .zoom__detail { object-fit: fill; }
.zoom__hall { inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0; }
.zoom__tag { position: absolute; top: 20px; right: var(--edge); padding: 6px 12px; background: rgba(255, 255, 255, .94); font-size: 13.5px; font-weight: 500; border-radius: 2px; }

.zoom__cap { position: absolute; left: var(--edge); bottom: var(--gut); max-width: 600px; }
.zoom__cap--1, .zoom__cap--3 { left: 0; bottom: 0; max-width: calc(600px + var(--edge)); background: var(--white); padding: 40px 48px var(--gut) var(--edge); }
.zoom__cap--2, .zoom__cap--3 { opacity: 0; visibility: hidden; }
.zoom__cap--2 { max-width: 760px; }
.zoom h1 { font-size: clamp(36px, 3.9vw, 56px); }
.zoom__sub { margin-top: 16px; color: var(--grey); max-width: 30em; }
.zoom__act { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 20px; margin-top: 26px; }
.zoom__big { font-family: var(--display); font-weight: 800; font-size: clamp(26px, 2.6vw, 38px); line-height: 1.08; letter-spacing: -0.02em; text-wrap: balance; }
.zoom__small { margin-top: 10px; color: var(--grey); font-size: 15px; }
.zoom__cap--3 .link { margin-top: 10px; }

/* 2. Logos */
.logos { padding: 44px var(--gut) 48px; text-align: center; border-bottom: 1px solid var(--rule); }
.logos__lead { font-size: 15px; color: var(--grey); }
.logos__row { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); align-items: center; gap: 28px; max-width: var(--max); margin: 26px auto 0; }
.logos__row li { display: flex; justify-content: center; }
.logos__row img { height: 26px; width: auto; max-width: 100%; object-fit: contain; filter: grayscale(1) contrast(1.15); opacity: .8; }

/* 3. What we do */
.what { padding-block: var(--pad); }
.what__list { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(24px, 3vw, 48px); }
.what__item { display: block; text-decoration: none; }
.what__item img { width: 100%; height: clamp(170px, 17vw, 240px); object-fit: contain; object-position: left center; margin-bottom: 24px; }
.what__item h3 { display: inline; background: linear-gradient(var(--teal), var(--teal)) no-repeat 0 100% / 0 2px; transition: background-size .25s ease; }
.what__item:hover h3, .what__item:focus-visible h3 { background-size: 100% 2px; }
.what__item p { margin-top: 10px; color: var(--grey); max-width: 30em; }

/* Dividers sit on the content edge */
.wall, .price { background: linear-gradient(var(--rule), var(--rule)) top center / min(var(--max), 100% - 2 * var(--gut)) 1px no-repeat; }

/* 4. More boards */
.wall { padding-block: var(--pad) calc(var(--pad) * .6); }
.wall__grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 3px; }
.board { all: unset; display: block; position: relative; width: 100%; cursor: zoom-in; background: var(--tint); }
.board img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.board span { position: absolute; left: 12px; bottom: 12px; padding: 5px 10px; background: rgba(255, 255, 255, .94); font-size: 13.5px; font-weight: 500; border-radius: 2px; }
.board:focus-visible { outline: 3px solid var(--link); outline-offset: -3px; }
.wall__more { margin-top: 14px; }

/* 5. Price */
.price { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 96px); padding-block: var(--pad); }
.price__tiers { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin: 30px 0 0; padding: 22px 0; border-block: 1px solid var(--rule); }
.price__tiers dt { font-size: 14.5px; color: var(--grey); }
.price__tiers dd { margin: 4px 0 0; font-family: var(--display); font-weight: 800; font-size: clamp(26px, 2.5vw, 36px); letter-spacing: -0.02em; white-space: nowrap; }
.price__why { margin-top: 22px; color: var(--grey); max-width: 32em; }
.price__act { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 20px; margin-top: 30px; }
.price__proof { display: flex; flex-direction: column; justify-content: center; gap: 24px; }
.q p { font-size: 16.5px; line-height: 1.55; }
.q footer { margin-top: 8px; font-size: 14px; color: var(--grey); }
.q--big p { font-family: var(--display); font-weight: 500; font-size: clamp(22px, 2vw, 28px); line-height: 1.28; letter-spacing: -0.01em; }
.q + .q { padding-top: 24px; border-top: 1px solid var(--rule); }

/* 6. Steps */
.steps { background: var(--tint); padding-block: var(--pad); }
.steps__list { display: grid; grid-template-columns: repeat(6, 1fr); gap: 24px; counter-reset: step; border-top: 1px solid #d6dbdc; }
.steps__list li { counter-increment: step; position: relative; display: flex; flex-direction: column; gap: 6px; padding-top: 26px; }
.steps__list li::before { content: counter(step); position: absolute; top: -14px; left: 0; display: grid; place-items: center; width: 28px; height: 28px; border-radius: 50%; background: var(--ink); color: #fff; font: 600 13px/1 var(--text); }
.steps__list b { font-weight: 600; font-size: 16.5px; }
.steps__list span { font-size: 15px; line-height: 1.5; color: var(--grey); }

/* 7. Nora */
.nora { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(40px, 6vw, 96px); align-items: center; padding-block: var(--pad); }
.nora__pic { margin: 0; }
.nora__pic img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.nora__copy > p { margin-top: 18px; color: var(--grey); max-width: 32em; }
.nora__review { margin-top: 26px; }
.nora__review p { font-family: var(--display); font-weight: 500; font-size: clamp(21px, 1.8vw, 26px); line-height: 1.3; }
.nora__review footer { margin-top: 8px; font-size: 14px; color: var(--grey); }
.nora__act { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 24px; margin-top: 30px; }
.press { display: flex; align-items: center; gap: 22px; margin-top: 36px; padding-top: 24px; border-top: 1px solid var(--rule); }
.press p { font-size: 14px; color: var(--grey); white-space: nowrap; }
.press ul { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 30px; }
.press img { height: 20px; width: auto; filter: grayscale(1); opacity: .7; }

/* 8. Close */
.close { background: var(--yellow); }
.close__in { display: flex; align-items: center; justify-content: space-between; gap: 28px 64px; padding-block: clamp(56px, 6vw, 84px); }
.close h2 { font-size: clamp(30px, 3.4vw, 48px); }
.close p { margin-top: 12px; max-width: 34em; }
.close__act { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 20px; flex: none; }
.close .call { color: var(--ink); }

/* Footer */
.foot { padding-top: 64px; font-size: 15px; }
.foot__in { display: grid; grid-template-columns: 4fr 3fr 5fr; gap: 40px; }
.foot__brand p { margin-top: 14px; color: var(--grey); max-width: 18em; }
.foot__contact { font-style: normal; line-height: 1.75; color: var(--grey); }
.foot__contact a { color: var(--ink); text-decoration: none; }
.foot__contact a:hover, .foot__links a:hover { text-decoration: underline; }
.foot__links { columns: 2; column-gap: 32px; }
.foot__links a { display: inline-block; padding: 4px 0; text-decoration: none; }
.foot__base { display: flex; justify-content: space-between; gap: 16px; margin-top: 56px; padding-block: 22px; color: var(--grey); font-size: 14px; background: linear-gradient(var(--rule), var(--rule)) top center / calc(100% - 2 * var(--gut)) 1px no-repeat; }
.credit a { color: var(--ink); }

/* Board viewer */
.viewer { width: min(1400px, 96vw); max-width: none; max-height: 94vh; padding: 0; border: 0; border-radius: 6px; background: var(--white); color: var(--ink); }
.viewer::backdrop { background: rgba(22, 24, 26, .84); }
.viewer__bar { position: sticky; top: 0; display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 10px 10px 10px 20px; background: var(--white); border-bottom: 1px solid var(--rule); }
.viewer__title { font-size: 15px; font-weight: 600; }
.viewer__close { min-height: 44px; padding: 0 18px; border: 2px solid var(--ink); border-radius: 999px; background: none; font: 600 15px var(--text); color: var(--ink); cursor: pointer; }
.viewer__img { overflow: auto; max-height: calc(94vh - 66px); }
.viewer__img img { width: 100%; height: auto; cursor: zoom-in; }
.viewer__img.is-zoomed img { width: 250%; max-width: none; cursor: zoom-out; }

/* Tablet */
@media (max-width: 1180px) {
  .top__nav { gap: 18px; }
  .top__nav a { font-size: 14.5px; }
  .top__phone { display: none; }
  .logos__row { grid-template-columns: repeat(6, minmax(0, 1fr)); row-gap: 30px; }
  .steps__list { grid-template-columns: repeat(3, 1fr); row-gap: 40px; border-top: 0; }
  .steps__list li { border-top: 1px solid #d6dbdc; }
}

/* Menu collapses */
@media (max-width: 1023px) {
  :root { --top: 64px; }
  .top__in { gap: 12px; }
  .top__logo img { width: 128px; }
  .top__cta { margin-left: auto; }
  .top__menu { display: grid; place-items: center; width: 44px; height: 44px; border: 0; background: none; cursor: pointer; padding: 0; margin-right: -8px; }
  .top__bars, .top__bars::before, .top__bars::after { display: block; width: 22px; height: 2px; background: var(--ink); transition: transform .2s ease; }
  .top__bars { position: relative; }
  .top__bars::before, .top__bars::after { content: ""; position: absolute; left: 0; }
  .top__bars::before { top: -7px; }
  .top__bars::after { top: 7px; }
  .top.is-open .top__bars { background: transparent; }
  .top.is-open .top__bars::before { transform: translateY(7px) rotate(45deg); }
  .top.is-open .top__bars::after { transform: translateY(-7px) rotate(-45deg); }
  .top__nav { display: none; position: absolute; left: 0; right: 0; top: 100%; flex-direction: column; gap: 0; margin: 0; padding: 8px var(--gut) 20px; background: var(--white); border-bottom: 1px solid var(--rule); box-shadow: 0 18px 30px -24px rgba(0, 0, 0, .35); max-height: var(--stage); overflow-y: auto; }
  .top.is-open .top__nav { display: flex; }
  .top__nav a { font-size: 18px; padding: 13px 0; border-bottom: 1px solid var(--rule); }
  .top__navcall { display: block; font-weight: 600; border-bottom: 0 !important; }
}

/* Phone, upright: the camera sits on top, the words below it */
@media (max-width: 899px) and (orientation: portrait) {
  .zoom__cam { bottom: auto; height: var(--cam, 52%); }
  .zoom__cap { left: 0; right: 0; bottom: 0; max-width: none; padding: 22px var(--gut) 28px; background: var(--white); }
  .zoom__cap--1, .zoom__cap--3 { padding: 22px var(--gut) 28px; }
  .zoom__cap--2, .zoom__cap--3 { top: var(--cam, 52%); bottom: auto; }
  .zoom h1 { font-size: clamp(30px, 8.4vw, 42px); }
  .zoom__sub { margin-top: 12px; font-size: 16px; }
  .zoom__act { margin-top: 20px; }
  .zoom__tag { left: var(--gut); right: auto; top: 12px; font-size: 12.5px; }
  .zoom__big { font-size: clamp(24px, 6.6vw, 30px); }
}
@media (max-width: 899px) and (orientation: portrait) and (max-height: 640px) {
  .zoom__sub { display: none; }
}
/* Phone on its side: keep the overlay, smaller */
@media (max-height: 520px) and (orientation: landscape) {
  .zoom__cap--1, .zoom__cap--3 { padding: 16px 22px 16px var(--gut); max-width: calc(420px + var(--gut)); }
  .zoom h1 { font-size: 26px; }
  .zoom__sub { display: none; }
  .zoom__act { margin-top: 14px; }
  .zoom__cap--2 { bottom: 16px; }
  .zoom__big { font-size: 22px; }
}

@media (max-width: 899px) {
  body { font-size: 16px; }
  .logos { padding-block: 36px 40px; }
  .logos__row { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 26px 20px; margin-top: 22px; }
  .logos__row img { height: 22px; }
  .what__list { grid-template-columns: 1fr; gap: 0; }
  .what__list li + li { border-top: 1px solid var(--rule); }
  .what__item { display: grid; grid-template-columns: 112px 1fr; column-gap: 18px; align-items: center; padding: 18px 0; }
  .what__item img { grid-row: span 2; height: 96px; margin: 0; object-position: center; }
  .what__item h3 { align-self: end; }
  .what__item p { margin-top: 4px; font-size: 15px; line-height: 1.45; align-self: start; }
  .wall__grid { grid-template-columns: repeat(2, 1fr); }
  .board span { left: 8px; bottom: 8px; padding: 4px 8px; font-size: 12.5px; }
  .price { grid-template-columns: 1fr; gap: 44px; }
  .price > * { min-width: 0; }
  .price__tiers { grid-template-columns: 1fr; gap: 14px; }
  .price__tiers > div { display: flex; align-items: baseline; justify-content: space-between; gap: 12px; }
  .price__tiers dd { font-size: clamp(22px, 6.4vw, 28px); }
  .q--big p { font-size: 20px; }
  .price__proof { gap: 20px; }
  .q + .q { padding-top: 20px; }
  .steps__list { grid-template-columns: 1fr; row-gap: 0; }
  .steps__list li { display: grid; grid-template-columns: 28px 1fr; column-gap: 16px; row-gap: 2px; padding: 16px 0; border-top: 0; }
  .steps__list li::before { position: static; grid-row: span 2; }
  .nora { grid-template-columns: 1fr; gap: 30px; }
  .nora__pic { max-width: 420px; }
  .press { flex-direction: column; align-items: flex-start; gap: 14px; }
  .close__in { flex-direction: column; align-items: flex-start; }
  .foot__in { grid-template-columns: 1fr; gap: 28px; }
  .foot__base { flex-direction: column; align-items: flex-end; gap: 6px; text-align: right; }
  .foot__base p:first-child { align-self: flex-start; }
}
